Chris BowlerBlockedUnblockFollowFollowingCustomer Success at Wildbit. Writing @ chrisbowler.com. Weekly goodness: http://chrisbowler.com/newsletterAug 26, 2016The most important thing you can do to help people read is to shorten your text. After writing your first draft, trim it down, again and again. Cut out details, use simpler words, and just get to the point. Be ruthless.How to design wordsJohn Saito3.3K115This applies to onboarding & behavioural messaging as well.