Returning to that first day of Dan’s career, the thinking he had to do to fix that product wasn’t mindless replacement of copy or a paint-by-number exercise. The work required understanding how technology worked and how people were actually using the internet. Remember, this was 1999 and the only platform prioritized was Windows (the Apple resurgence hadn’t quite happened yet), Netscape and Internet Explorer were the only browsers that mattered, and most people still used dial-up, making connectivity speed a factor. The internet was fairly new and most people’s habits were still forming, but there were some general tenets you could follow. To be perfectly honest, the experience Dan had designing for the web up to that point did in fact contribute to his ability to solve those problems, and ultimately qualified him to do that job.