Content on Content — January 15th

Each week I plan to curate and share out the best content I’ve read (or listened to) related to Content Strategy.

Enjoy!

Week of January 15th

How we structure our content strategy team — Shopify

Shopify has been building a Product Content team for about two years and has done a great job of documenting their learning process on Medium. In this latest post, Alaine Mackenzie, explores how they are evolving to support a broad Product Org with limited resources. Sounds familiar, right?

The Voice of Slack — Presentable

This is an absolute delight — anna pickard, Creative Director of Voice and Tone at Slack, explores the evolution of their voice, how they apply their personality to content without becoming annoying and how she works with Product to deliver great experiences. LOTS to pick up here. It doesn’t hurt that anna is personable and charming!

The [Adjective] [Number] Things You Need to Know About Clickbait — First Round Review

A look at why clickbait and chasing short-term KPIs can be dangerous and detrimental and why aligning with your customer journey is critical. This is a great reminder to focus on quality over quantity and to align your SEO/Content Marketing goals with your Customer goals.