Chris HeggemStop Optimizing Bad Content, Create Quality ContentMost marketing teams have become content factories. Churning out blog posts, one pagers, white papers, videos, infographics, and social…Aug 11, 2017Aug 11, 2017
Chris HeggemStart Only What You Can Finish, Finish What You StartMarketers create. That’s what we do.Aug 11, 2017Aug 11, 2017
Chris HeggemThe Do’s and Don’ts of Using Humor in Content Marketing“Make it funny.”Jul 25, 2017Jul 25, 2017
Chris HeggemStop Hiding From Customers Behind Content MarketingMarketers create a lot of content… We make content about our products. We make content about our use cases. We make content about our…Jul 24, 2017Jul 24, 2017
Chris HeggeminStrategic Content MarketingContent Marketers: You’re Dead Wrong About Context“Content isn’t king, context is”, “If content is king, context is queen” and “Content is king and context is god” are things you’ve…Jul 18, 2017Jul 18, 2017
Chris Heggem3 Contexts Marketers Need to Understand (But Don’t)The following was originally published on ContextMarketer.com.Jul 13, 2017Jul 13, 2017
Chris HeggemFinally! The End of the Oxford Comma DebateIt doesn’t matter. Just be consistent in your writing.Feb 12, 2016Feb 12, 2016
Chris HeggemDaycare: The Emotional RollercoasterI arrive at daycare at 7:08AM with Bentley. We’re the first ones there. This is a good thing because he gets easily overwhelmed by the…Feb 10, 2016Feb 10, 2016