
Too many iterations too quickly cause a team fatigue that carries over.
For all the talk of “pivots” in the world of start-ups, the truth is that a new version of a product by the same team is not really a “fresh start.” While a pivot can capture the benefits of starting with a great culture and team of experts from day one, you undeniably carry an extra dose of doubt and fatigue from the previous iteration. The Prefer team had a high bar for the growth levers needed to continue along a path. As a result, there were at least three pivots (major re-directions of the company), and there was noticeably less energy and patience after the third. I’ve always believed that one of the greatest competitive advantages for a start-up is simply sticki…