3 Ways to Engage Users and Get People Talking About Your Business
Is your business suffering from lack of engagement?
As you grow a company larger and larger, chances are you suffer from lack of engaged users. It’s normal. Your following gets larger, and it becomes harder to personalize content and keep people engaged on an individual level.
These 3 ways will help your business to grow to new heights by re-engaging users in the marketplace to discuss your business.
‘Look big’ Act small
A company should always seek to look big to establish credibility. Having a team of people, a community, and a following helps to establish a business in the marketplace.
However, many businesses that become ‘big’ will fail at the ‘acting small’ part.
And it’s difficult.
It’s difficult to become a big company while acting like a small company, because you’re no longer small. You now have a large team, a large following, and many roles being filled, along with a large audience of customers to satisfy.
Acting small is the idea of keeping it personal with every customer, sale, and purchase, as if your company was small enough to be able to treat each customer as a royalty.
Acting small is one of the best assets to any business, but many businesses become too large to be able to keep being personal with their customers, and the ‘act small’ idea gets tossed.
So the first way to get customers talking, is to look big and act small.
But the answer to ‘engaging users and getting people talking about your business’ may not be as simple as it sounds, especially if you’re a large, growing business. Acting small becomes a difficult task to surmount.
So how do you do it?
Make it personal
Many businesses lose the personal touch in their brand as they grow from a small, beginning company, to a large, established company. But there are still ways to make it personal as a large company.
Let’s take a look at Coca Cola.
Coca Cola was in a 10 year sales decline.
A marketing idea came about in 2014 with “Share a coke” — They personalized the brand experience of coca cola by adding names onto their cola bottles.
Coke had been in a 10 year sales decline, and the campaign helped to pull them out of the slump. Coke spiked 28% more customers compared to the same period in 2013 with their 2014 “Share a coke” campaign.
Another example of this is with a company called Primark.
Primark, an online clothing retailer, allows customers to upload pictures of themselves wearing Primark apparel. Other shoppers can rate their looks and can invite users to register for prizes and chat about fashion.
Having this personal touch in their brand communication keeps users engaged and satisfied with the brand.
Big company or not, personalization is key to winning in the marketplace.
Build a brand communication pipeline
A brand communication pipeline is key to getting customers talking about you and your business. The goal of successful brand communication should be to:
- Engage your audience
- Allow your audience to interact with the brand and/or with each other
- Provide a personal experience to your audience
- Keep customers satisfied
- Get customers discussing your business
One effective way companies are building effective brand communication is through handwritten direct mail.
Think about when you go to check your mail. There’s usually a bunch of white envelopes with some bills, credit card companies, and printed advertisements that go straight to the trash. Occasionally, you’ll get a post card from a far friend on vacation. That’s probably the only note you really pay any attention to.
Lately, companies and brands are catching onto handwritten direct mail.
Personalizing brand communication through handwritten letters and notes that get opened, read, and responded to.
Imagine this: you make a purchase from a company. A week after the purchase, you get a personal, handwritten card in the mail, thanking you for your purchase. It’s signed on behalf of the company.
This is looking big, acting small, and being personal.
For a brand, this is an effective brand communication pipeline that will help the company grow to have similar success to the Coca-Cola’s “Share a coke” campaign!
There are many ways to use a personal, handwritten campaign to build brand communication.
Maybe you send a note after every purchase. Maybe every time a user subscribes to your mail list, they get a handwritten note. Maybe a little promotional code is written in the note. Maybe you include the note in your packaging, and it’s the first thing your customer sees when they open up their new product.
There are dozens of creative ways to implement a handwritten note as part of your brand communication to help drive sales and get people talking about your business.
So to summarize what we went over, there are 3 effective ways to get people talking about your business
- Look big and act small — Building yourself up as a reputable, large company, while harnessing one on one relationships with each consumer
- Making it personal — Keeping a personal touch in your business that allows consumers to interact. For example, Coca Cola with its “share a coke” campaign
- Building a brand communication pipeline — Building a brand communication pipeline will allow you to have a personal touch with the marketplace to keep consumers engaged and talking about your business. For example, some businesses are using handwritten direct mail campaigns to send personal notes to their customers.
Looking to start a handwritten direct mail campaign? Want to build your brand communication to be powerful, effective, and drive sales through the roof and get more people talking about your business?
Get started with Mailography today.
Free sample packs are available, and we provide a lot of free marketing content in our blog!
Finally, be sure to get your hands on our free Direct Mail Report to learn how to build your own brand communication pipeline with direct mail.