“When you write like you know something, like you’re an expert, then you are making a fool of yourself.”
That’s a fascinating concept. In improv we would say play the thing you want to attack. If you’re trying to actively say something and play what you actually agree with in order to promote it or attack directly what you want to criticize, there’s a good chance you’ll only prove how wrong you are. You have to get into the other guy’s head to talk about him instead of talking about yourself and your ideas and making a fool of yourself.