An app that wages war on atrophy, gives to charity, all the while promoting longevity and health in people over 40.

MY BACKGROUND AND BIAS

Before the start of Academy Xi’s ten-week transform course, I had an idea weighing on my mind. In my 20s and 30s, I had been fit and strong…stronger than most, and for a girl, I could lift heavy things very easily. I like to move my furniture around regularly for a change in my environment and had typically been able to do it on my own with some sliders or with someone else on the other end. Since I turned forty, I experienced a steady decline in the strength of my body.

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Soccer is a high impact sport and players get injured regularly

DEFINING THE PROBLEM STATEMENT

I set my incubation machine onto what I thought was the problem…the fun factor. How could I make running fun? At that stage, I thought ‘Under Armours Runtastic’ had the answer. Buried in the app and difficult to find were a series of poorly executed story runs. With headphones plugged in, I heard a story and using my imagination a run went very quickly; however, it was glitchy and frustrating to use. I found myself continually contacting Runtastic and asking them to improve and vary the story runs. No one listened. That was about the time I enrolled in Academy Xi and with my idea to create an app full of fun, playful, motivating fantasy runs I wandered into the classroom bright eyed and bushy tailed…oh so naive.

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My first problem statement which evolved through research

PRIOR COMPETITOR ANALYSIS

The first step I took to developing my idea was to look at other apps that had story running. The stand out app was Zombies Run which has a 4.8 rating in the app store and a lot of fans…I even found a couple of fans in my online survey. The downside is that if you are not into Zombies and thier revolting noises, which are in your face with headphones, it is so fricking scary. Plus you look like an idiot as you sprint with a terrified grimace on your face accidentally knocking over a toddler and getting tangled up in the lead of a yappy little dog. This is not for someone who is avoiding injury. As my good friend says, she would, “be more motivated and feel safer chasing George Clooney down the street than the living dead chasing her.”

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Zombies Run app

RESEARCH

Rob Williams, my teacher at Xi, warned me about the dangers of hanging onto an idea before research and with that in mind I took to writing my first online survey with Survey Monkey.

Quantitative

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The blurb that lured 59 participants to spend 6minutes of their life doing my survey — 5.9 hours total
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10 male respondents age 35–54 — survey monkey new dashboard creation
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34 female respondents 35–54 — tool: survey monkey new dashboard creation

Results in Summary

People aged 35–54
…do weights/weight bearing exercises — I Identify!
…have favourite exercises…weights gives the best vanity and risk prevention results — I Identify!
…are prevented from specific exercise because of injury — I Identify!
…find running boring — I Identify!
…if running were a team sport they would enjoy it — I Identify!
…if running was more social they would enjoy it — I Identify!
…if they are rewarded for exercise they would be more motivated
…a worthwhile reward would be raising funds for a charity followed closely by gift vouchers, discounts and money
…wearables require further investigation, and this was not as popular in this age bracket as I assumed
…an app to track overall fitness offering a variety of strength and cardio options was desired; however this requires further investigation, and I did make assumptions in my final prototype design around this result. I based this design on Seinfelds “ Dont break the chain”

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Image from Academy Xi slides

Qualitative

I need to start 1:1 interviews with my people so I can move away not towards my bias. I structure my interview questions trying to remove all bias.

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10min speed date with my interviewees at the end of my interview

AFFINITY MAPPING

I start clustering and affinity mapping the results. I then seek to find my Insights. As a…I need…so that.

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Clusters
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Affinity Mapping — tools post-it-notes and sharpies

INSIGHTS

As a person in my forties I need…

REVISION

I revised my problem statement after affinity mapping to be less about running and more about exercise, injury prevention, social needs and still at the core ‘fun’.

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Problem Statement revised to above after Affinity Mapping — small picture the original Problem Statement

PERSONAS

I create my personas, David 47 and Sally 42, modelled from 1:1 interviews.

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Image courtesy of Unsplash
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David and Sally personas — tool: Xtensio

CUSTOMER JOURNEY

I pin the insights from the affinity mapping back to the pain points in my customer journey. The customer journey was modelled from the 10min speed questions in my 1:1 interviews.

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Customer Journey both David and Sally — tool: Miro

THE PRODUCT AND FEATURES

My product rapidly morphs from a fantasy running app to motivate people to run, to an app to motivate people in their forties to exercise. The premise behind the product is people who have these common needs can…

MVP

I do not have access to software engineers and coders to know what is hard (expensive) and what is easy (inexpensive). My inexperience made this problematic, and I did not do it well. However, I can identify what are the essential features to include from my research.

INFORMATION ARCHITECTURE

Very rough User flows, and site flows outlined with Chris Rusnak and Rob Williams. In the site flow I decided to focus on the dashboard and team pages not on the team sign up process.

IDEATION

I work autonomously on ideation. Ideally, I would like to play ideation games with a team and client. When I work on a design independently in architecture, I need time for incubation to complete the process. I do not have much time for this because of the rapid speed of the course.

USABILITY TESTING

I tested four people. Three men and one woman. I used paper wireframes and seamlessly worked through them with each participant. I asked them to explain thier understanding and to navigate and share thier feelings. I also supplied each person at the end of testing with a page and sharpie and asked them “what would they like removed and deem unecessary, what would they want to see on each page and how would they like it to be represented?”

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Sketches of dashboard from Users in Testing
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Wireframes tested with users
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Dashboard and ribbon symbol wireframe tested on left — medium fidelity design with changes
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Calendar wireframe tested on left — medium fidelity design with changes
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Donation, Statitstics, Leaderboard wireframes headers tested on left — medium fidelity design with changes
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articles wireframe tested on left — medium fidelity design with changes
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STEPS FORWARD

…Design the sign-up and registration pages
…After registration refine the dashboard and subsequent pages
…Closed card sort of pages required for next testing to determine the …features and content on the donations page and the statistics page
…calendar, dashboard and news page card sort
…More wireframes after card sorting
…Further testing

SUMMARY

Why should anyone care about my project?
The why of my product changed as I researched. It became increasingly about people’s quality of life and motivation to exercise as they age. By designing an app that ‘motivates’ people in thier forties to do a variety of exercise by ‘fulfilling thier desires’ socially, physically and mentally team fit is making people healthier.

Team Fit — An app that wages war on atrophy, gives to charity, all the while promoting longevity and health in people over 40.

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Image courtesy of Unsplash

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