Thank you for acknowledging that your pre-launch was tone deaf. I passionately hate the name and made it my priority to protect these already vulnerable businesses.
Economic inequality is already making these people suffer. This specific business model contributes to their suffering that already includes socio-economic bias against them. Let’s not make their life tougher.
You can mitigate your losses if you, as a innovator and entrepreneur, document your journey of enlightenment. If it’s done authentically, you can turn a negative into a positive. I’ve seen it done many times, and this has potential.
Coincidentally, I’m about to launch my startup, and hope that I don’t fall into the same traps. PM me if you want some books & support that I found helpful.
Good luck, and thanks for trying. Also, change the g-dam name.