Before I go on stage I say to myself “Get them to teach you what you are trying to teach them”.
I repeat it a few times just to get me into the right frame of mind for what’s about to happen next.
In the past 6 or 7 years I’ve been to a lot of business conferences and events. I’ve seen and worked with a lot of speakers.
The training and coaching I’ve received from Marcus Sheridan over the past 4 years has made me look at speaking from an entirely different perspective.
For example, it’s very rare that you will witness a speaker who not only involves their audience fully in their presentation, but also goes into the audience.
9 out of 10 times a speaker will not ask a single question of their audience, and just when I get my hopes up, they will answer the question themselves before the audience get the chance to.
In other words, the majority of speakers ‘tell’ the audience what they want them to know. The best speakers help the audience to the get to the answer by themselves.
Most speakers, and you reading this, may disagree with me…and that’s why you need to get to World Class Communication with Marcus Sheridan to not only understand exactly why it’s for the best, but also practice the principles and fully integrate them into how you communicate.
As a speaker, you are never the star of the show. Your audience is.
I don’t have a choice. I have to fully involve the audience, and I have to get close to them. I want to work with them at their level.
If I want the audience to truly embrace this new idea, and change their behaviour as a result, they aren’t going to get there with me shouting and telling them what to do. In fact, that will likely shut them down.
I know what I want the outcome to be, and if I want to have the biggest impact, I need to help them to get there on their own.
I doesn’t matter that I know the answers. I doesn’t matter that I know they’ll benefit from my idea. My idea needs to become their idea.
By handing my presentation over to the audience it means that I can’t tell them what the answers are.
What’s important is that I know the right questions to ask, how to ask them and have a good idea of what the answers are going to be.
I know exactly what I want them to say.
When I get up on that stage I have to be the best teacher I can be.
Now, I’m not saying for a second that I’m an expert at this, but I do know the path I have to take to develop and improve as a teacher and communicator…and that journey never ends.
Would you like to get on that journey with me? Would you like to become a World Class Communicator?
If so, join me at WCC Live this year, in Edinburgh on 31st October and 1st November. Get all the booking information over at https://www.wcc-live.com