Logo versus Brand
In our business we design many logos, we also help people with creating a new brand. Together your brand and logo communicate your businesses story.
A company logo is part of the brand and a company brand includes the company’s logo.
What is branding and how important is the logo inside the company brand?
Branding is everything a business does. It is the product or service, it is the people who are part of the company, it is the customers, it is the location of the business, it is how people answer the phone, it is the business cards and it is the logo.
We can go on all day about what the brand is and what it includes. What is important, is to remember that every time your business communicates something to anyone this affects the company’s brand.
People love certain brands for how they make them feel not for what they do. This is probably the most important differentiator between brands that do ok and brands that excel.
Your company logo becomes the thing that people instantly recognise from your business. Your logo will ignite feelings in people and these feelings will be reflected in how well you have told your brand story.
Think about this; branding is what people say about you when you are not there.
