PinnedChris Meyer4 Elements of an Effective Customer Interview Request, (and How to Write One with AI)The worst interview request isn’t the one your customer rejects; it’s the one they accept and later refuses to approve for publication.Aug 2Aug 2
PinnedChris Meyer3 Steps to Create Uniquely Valuable Content Without a Ton of ExperienceYou don’t need years of experience to create standout content.Jul 17Jul 17
PinnedChris MeyerThe Defense You Need to Fight for the “Story” in Your Customer StoryMost customer stories die a death of a thousand tiny cuts.Jul 111Jul 111
PinnedChris Meyer3 Steps to Get Your Case Study Readers Past the IntroductionTo get potential buyers to read your case study, you need them to answer yes to this one question…Jul 8Jul 8
PinnedChris MeyerThese Two Writing Mistakes Kill the Case Study Marketing CampaignMost customer stories are no more valuable than a testimonial.Jul 1Jul 1
Chris MeyerWhy Mentioning Features is Making Your Case Study Boring, According to Cognitive ScienceTo tap into the mind’s ‘special aptitude’ for stories, every mention of a feature should be tied to a concrete action your customer took.Aug 1Aug 1
Chris MeyerHow to Use ChatGPT to Write Your Blog Post Intro’s like a Famous CopywriterThis is what happened when I used this prompt for 8 different famous (and fictional) copywriters on a post about using ChatGPT to write …Mar 24, 2023Mar 24, 2023
Chris MeyerinVentureHow I Increased Monthly Clicks by 92.5% with a Technical SEO AuditIt was only a matter of time before I came across a client using a headless CMS.Mar 20, 2023Mar 20, 2023
Chris MeyerHow I Helped My B2B SaaS Client Double Traffic to their BlogIn early 2020, StreamSets was looking for an SEO specialist that could “take our SEO to the next level.”Feb 28, 2023Feb 28, 2023
Chris MeyerWhat BERT Can Still Teach You About Creating Content that Ranks in 2023If you asked Google, they’d tell you that you can’t optimize your content for BERT. But that doesn’t mean you can’t learn from BERT.Feb 20, 2023Feb 20, 2023