How to Use the Only 5 Copywriting Formulas You Need to Write a Killer Introduction

If you want your prospects to turn into customers, first you need them to listen to you.

But just one droning sentence in your introduction. And you lose that chance.

With so little margin for error, you need repeatable, structured processes proven to turn traffic into engagement.

So in this post, through a series of annotated examples and guidance from expert writers, I’ll show you how and when to adapt five well-known copywriting formulas to your blog post introductions.

Each section contains 1) a flashcard defining the formula 2) an annotated example of an introduction using the formula and 3) best practices on how and when to use the formula.

1. Attention, Interest, Desire, Action (AIDA)

What is AIDA?

Example Copy Source: We Analyzed 912 Million Blog Posts: Here’s What We Learned About Content Marketing by Brian Dean

Example of AIDA in Action

Attention: We analyzed 912 million blog posts to better understand the world of content marketing right now.

Interest: Specifically, we looked at how…