Mexico Tourism Sends Your Doppelganger on Vacation (Because You Didn’t Go)

Not taking vacations is actually really unhealthy. Numerous studies have found links between low vacation time / long work hours and poor physical and mental health, including higher risk of heart attacks. Despite knowing that, many Americans still don’t take their paid vacation days from work.

This is a clever campaign from Tourism Mexico. They took two American ‘workaholics’ and created body doubles of them. The body doubles went on holiday to Mexico and had a wonderful, relaxing time. The workaholics then met their doubles and watched the video of them on holiday.

If that was confusing — you get the see a video of yourself on a vacation that you didn’t take.