Chris MoranWhat Makes a Good Metric?The golden rules of measuring what mattersAug 22, 20183Aug 22, 20183
Chris Moran‘Raining clicks’: why we need better thinking on technology, data and journalismI’ve spent the last eight years building the case for using audience data in newsrooms and the tools and culture required to make it a…Aug 10, 201715Aug 10, 201715
Chris MoranWhat I learned from seven years as the Guardian’s audience editorSeven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. For five of those years I’ve…Nov 23, 20169Nov 23, 20169
Chris MoranThe shocking truth about audience data: it will surprise youIn today’s Observer, Peter Preston is on great form, corralling the testimony of Paul Mason, Frederic Filioux, John Simpson and our own…Apr 3, 20168Apr 3, 20168
Chris MoranDreams of digital journalism don’t have to be dreams. Saying goodbye to Ophan’s dad“Whether due to fear or conservatism, legacy news organisations tend to lack the vision, ambition or courage to invest in harnessing…Mar 24, 20161Mar 24, 20161