Video presentation of this content from the SF Growth Engineering Meetup

The product messaging team at Netflix has a variety of high-level goals that guide its strategy. These include objectives like:

  • Keeping our customers informed and delighted about the best content available to them on the service.
  • Building awareness and buzz around our new original movies and shows.
  • Making the case for subscription to potential customers.

An essential component of being a data-driven team is the ability to measure the connection between choices we make in messaging (how many messages customers get, what kinds of messages they get, when they…

Chris Beaumont

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