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Published in The Notifications Blog

·Mar 1, 2019

Incrementality-Focused Messaging Measurement: All the Time, Everywhere

The product messaging team at Netflix has a variety of high-level goals that guide its strategy. These include objectives like: Keeping our customers informed and delighted about the best content available to them on the service. Building awareness and…

Data Science

4 min read

Incrementality-Focused Messaging Measurement: All the Time, Everywhere
Incrementality-Focused Messaging Measurement: All the Time, Everywhere
Chris Beaumont

Chris Beaumont

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