The product messaging team at Netflix has a variety of high-level goals that guide its strategy. These include objectives like:
- Keeping our customers informed and delighted about the best content available to them on the service.
- Building awareness and buzz around our new original movies and shows.
- Making the case for subscription to potential customers.
An essential component of being a data-driven team is the ability to measure the connection between choices we make in messaging (how many messages customers get, what kinds of messages they get, when they…
