Hey Michael, thanks for your feedback.

I think you’re right! :D My list in the Investment section was a little sparse (I was on the 9 min reading mark and didn’t want to add more!).

From the evolving perspective, there’s definitely some semblance of an emotional connection that is built to our “virtual pets”. Kind of similar to a “Tamagotchi” effect. What’s interesting though they didn’t build that in enough into the game mechanics. The game mechanics, encourages us to “transfer” low-cp Pokemon, rather than incentivising us to “grow” and “invest” in it. This is a missed opportunity.

Also the “catch them all” aspect is important as well. I’m personally keen to “catch” all 150 Pokemon. It’s like 12 yo self, fighting for social recognition saying “see I’m a Pokemon master!”!!