From Big Idea to Finished Product: the Journey of Chris

As we approach the launch of Chris at IFA 2018 in Berlin, here’s a look back at the journey so far.

The timeline of Chris’s journey

It’s finally here. We know many of you have been waiting a long time for Chris, from our first public presentation to our Kickstarter campaign to our preorders. Now, we’re ready to launch Chris.

But first, we want to take a look back at how far we’ve come. It feels like only yesterday that Holger and Patrick first spoke about Chris and decided to build a company.

To tell you the truth, it hasn’t been easy. Getting from an idea to a finished product, one that we can replicate on a large scale, was always going to be a challenge. We’re so proud to have done it.

Here’s how we got from idea to finished product:

February 2016

Patrick and Holger have the idea for Chris

Patrick and Holger come up with the idea of a digital assistant for drivers, seeking to solve the problem of distracted driving while keeping drivers connected on the road.

March 2016

First rough concepts developed

The idea is first conceptualized, with a series of potential designs drafted.

May 2016

German Autolabs founded to build Chris

Patrick and Holger found a company to develop automotive software and build Chris.

June 2016

Work on Chris begins

The first hardware modelling and software development begins.

November 2016

Chris design receives award from Frost & Sullivan

The device is recognized by industry experts Frost & Sullivan, winning the New Product Innovation award.

February 2017

Design finalized

The final design is completed, and software and hardware development begins in earnest

March 2017

Successful Kickstarter campaign

Chris is successfully funded on crowdfunding platform Kickstarter, receiving €278,720 in backing.

July 2017

Visits to potential manufacturing partners

The Chris hardware team begins visiting possible manufacturers.

September 2017

Factory chosen

A manufacturing partner is chosen, and planning the supply chain and testing Chris begins

November 2017

First hardware device built

The first non-prototype hardware device is built by the factory.

January 2018

CES 2018

Holger and Patrick present Chris to the USA for the first time, at CES in Las Vegas

August 2018

Chris launches at IFA 2018 and shipping begins

Chris is launched to the public at IFA in Berlin, and shipments from the factory to Kickstarter backers and preorders begins

We’re so proud of how far we’ve come and we couldn’t have done it without your support. We hope you enjoy using Chris!


For more updates, subscribe to our mailing list.

If you haven’t done so already, you can pre-order Chris here.

Do you have any further questions? We’d love to hear from you. Get in touch on Twitter or Facebook, or leave us a comment on this blog.

Sam Diamond is responsible for Social and Story at German Autolabs.

He likes football, reading and running, and is passionate about making driving smarter.

sam@germanautolabs.com