From Big Idea to Finished Product: the Journey of Chris
As we approach the launch of Chris at IFA 2018 in Berlin, here’s a look back at the journey so far.
It’s finally here. We know many of you have been waiting a long time for Chris, from our first public presentation to our Kickstarter campaign to our preorders. Now, we’re ready to launch Chris.
But first, we want to take a look back at how far we’ve come. It feels like only yesterday that Holger and Patrick first spoke about Chris and decided to build a company.
To tell you the truth, it hasn’t been easy. Getting from an idea to a finished product, one that we can replicate on a large scale, was always going to be a challenge. We’re so proud to have done it.
Here’s how we got from idea to finished product:
Patrick and Holger have the idea for Chris
Patrick and Holger come up with the idea of a digital assistant for drivers, seeking to solve the problem of distracted driving while keeping drivers connected on the road.
First rough concepts developed
The idea is first conceptualized, with a series of potential designs drafted.
German Autolabs founded to build Chris
Patrick and Holger found a company to develop automotive software and build Chris.
Work on Chris begins
The first hardware modelling and software development begins.
Chris design receives award from Frost & Sullivan
The device is recognized by industry experts Frost & Sullivan, winning the New Product Innovation award.
The final design is completed, and software and hardware development begins in earnest
Successful Kickstarter campaign
Chris is successfully funded on crowdfunding platform Kickstarter, receiving €278,720 in backing.
Visits to potential manufacturing partners
The Chris hardware team begins visiting possible manufacturers.
A manufacturing partner is chosen, and planning the supply chain and testing Chris begins
First hardware device built
The first non-prototype hardware device is built by the factory.
Holger and Patrick present Chris to the USA for the first time, at CES in Las Vegas
Chris launches at IFA 2018 and shipping begins
Chris is launched to the public at IFA in Berlin, and shipments from the factory to Kickstarter backers and preorders begins
We’re so proud of how far we’ve come and we couldn’t have done it without your support. We hope you enjoy using Chris!
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If you haven’t done so already, you can pre-order Chris here.
Sam Diamond is responsible for Social and Story at German Autolabs.
He likes football, reading and running, and is passionate about making driving smarter.