This leads to a design trend popularised by Medium — full-screen image titles, with no content visible until you start scrolling
The content above the fold on Medium gives the reader a very clear, clutter-free context. It’s an immediate “this is where you are”.
Usability studies still consistently show that large advertisements and navigation menus above the fold will drive users away, as they distract and confuse the user: “Where am I? Why did I click on this?”