Esports: Marketing’s Next Frontier

The emergence of live video game streaming as a popular form of entertainment has opened up new doors for marketing professionals. Audiences number in the millions for competitive video game competitions and yet there seems to be a marketing disconnect when it comes to advertising on this platform.

In the article, I discuss opportunities for brands to get involved with team sponsorship, paid advertisements, as well as what firms are currently involved in the esports scene.

If anyone has anything to add or wishes to discuss the topic further, I am happy to talk!