What the Edelman Trust Barometer Means for Communications Professionals

International public relations firm, Edelman, has recently released their annual trust barometer. The trust barometer measures global trust in four key institutions and the 2016 report shows a massive fallout in the public’s trust across all four.

In this article, myself and colleagues analyze what this trust fallout means for communications professionals, and how we can adapt to this trend.

If anyone has any thoughts or wants to offer their own analysis on any point made, I would be more than happy to discuss further.