Chris Soo
Digital enthusiast, sports fan, gadget lover and life long Manchester United supporter.
TV, stop dragging your feet
Why TV is holding back media buyingHaving worked at both a full service media agency and digital agency, there’s one word which really aggravates me. Consolidation. The process whereby clients moves all of their media buying under one roof. Now, I completely understand that there are some benefits with everything being housed under one roof, but deep down we all know that the biggest reason will be cost savings. Why pay a premium for a digital agency when your ATL agency is offering it for cheaper?Chris Soo2 min read