Away with the average
Matthew Capala
1901

Its a great article Matthew and thoroughly enjoyed reading it in research for an article on branding we are writing. We found you through a mention in The Success Principles (Jack Canfield) and the quote from your book “Personal branding online is not about you; it’s about your content. How do you become someone worth talking to , or even better, worth talking about”. We could not agree more. Luckily we had a great mentor when we began our new career online who told us how important that branding was going to be and we’ve never looked back. For us it has been about our content, our willingness to help others, sharing great stuff from ‘gurus’ and other experts to help build and engage our audience. You’ve added some great ideas to our article and thank you — will reference back to your book which we had to track down on Google to end up here