It costs 6 to 7 times more to acquire a new customer than to retain an existing one. – Bain & Company

Written for Designzillas. Read the full post.

The Who, Why, and How

Did you know that the average Internet user leaves a webpage after just a mere 10 to 20 seconds? That’s not much time to get a follower to click, a viewer to watch, or catch a reader’s attention. And with many people using their smartphones to stay connected to their favorite brands, they’re now consuming content on-the-go, making it even harder to get keep their attention.

So, what’s a marketer to do? Create snackable content of course!

What is Snackable Content?

Just like your favorite “fun size” candy bar, snackable content is designed to be bite size nuggets of information that can be quickly…

• Always ask questions
• Remember the names of those you meet
• Question what you’re told
• Always push yourself
• Just because someone has more experience than you doesn’t mean you should blindly agree
• Trust in your own gut
• Have humility
• Take criticism gracefully, and learn from it
• If you find something needs doing, do it
• Don’t try to do everything at once
• Know when to say “I don’t know”
• Don’t ask others to do something you aren’t willing to do yourself. Better yet, do it with them
• Go the extra mile — take the extra 10 minutes
• You’re going to make…

Ok, before I get too far ahead of myself here, let me say that use cases are incredibly helpful when designing for user experience. They help identify holes in UI and ensure that your design is helpful to your target audience and the way they will use your product.

The trouble with use cases is that they are often misused. And when they’re misused they lead to:

• A bloated and convoluted user interface
• Scope creep
• A confusing user experience
• Loss of vision

Add that all up and you get confused users…

Or worse yet, no users…

Christa M. Rensel

Founder & Creative of Nimble Kettle // Thoughts on marketing, design, and web for small businesses, entrepreneurs, and start-ups.

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