When it comes to hashtags, less is more.

use hashtags properly
use hashtags properly

Hashtags, love ’em or hate ’em, are a huge part of today’s digital marketing world. We’ve come a long way since the first hashtag made it’s way to Twitter in 2007. But years of overuse have led to hashtag burnout, and brands that#hashtag #every #other #word appear inauthentic and run the risk of annoying their audience.

The secret to using hashtags properly is moderation. You don’t need to reach every corner of the internet in every post.

While hashtags are still a great way to promote your content, using too many of them can actually lead to a drop in engagement. There is a fine line between using one or two hashtags to reach more people and using 30 hashtags that take up 90 percent of the character limit. …


The more well-balanced your schedule, the more well-balanced you, and your company, will be.

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You’ve scheduled meetings with investors, interviews with job candidates and calls with advisors. But did you remember to schedule time to write, reflect and feed your personal life?

Unfortunately, entrepreneurs typically overlook some of the most important time blocks that make a well-balanced schedule. Time for self-development and learning is just as important as the time it takes to keep the business growing.

Entrepreneurs, make sure the following time blocks are on your calendar each week

Time to know your numbers.

Behind every successful business is a lot of data, whether it’s a study that supports your elevator pitch or forward-looking trends that back up your revenue forecasts. …


Contrary to recent headlines, there are many benefits of renting an office space at WeWork.

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Search “WeWork” in Google after ex-CEO Adam Neumann stepped down on September 24, 2019 and you’ll quickly drown in headlines of doom, gloom and financial catastrophe for the co-working real estate behemoth.

WeWork’s future seems pretty bleak. According to Bloomberg, the company struggled from a sobering IPO calamity. Market Insider reported WeWork would run out of money by mid-2020, New York Magazine said the company should never have been a unicorn, and The Sydney Morning Herald thinks WeWork’s implosion is a sobering lesson for all of Silicon Valley.

Did ex-CEO Adam Neumann get greedy? Yes. Did the company expand too fast and have trouble keeping up? Probably. Should they have focused on an IPO? That depends on whether you were an early investor in the company. …


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You’ve likely heard it before… “Content is King.”

Bill Gates originated the phrase in the title of his 1996 essay, Content is King, where he described the Internet as a “marketplace of content.” In his essay, Gates foreshadowed to the very essence of why consistency is so important in digital marketing: “if people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.”

High-quality content makes people notice your brand. Consistency makes them remember it.

The Internet is fickle. It can wash away even the most share-worthy content in a matter of minutes. According to Sprocket Websites, a tweet’s lifespan is just 18 minutes. Posts last about 5 hours on Facebook, 21 hours on Instagram, 24 hours on LinkedIn, and 20 days on YouTube. The best social media platform for long-lasting content is Pinterest, where posts last 4 months on average. …


It’s no secret that social media is under attack these days, and some would say rightfully so.

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There are a lot of bad things that happen on social media — security breaches, data leaks, adversarial political advertising — but that doesn’t make it a bad place overall. If we want to make social media better for all of us, let’s focus on the good it can do.

How can you focus on the best that social media has to offer?

Social media helped me find a new career. It helped me make new friends when I moved to New York City. Every morning, I learn something new from browsing my Twitter feed. Every evening, I laugh at memes from friends on Instagram and stay connected with distant family on Facebook. I watch TikTok videos to spark my creativity. …


Freelancers, you’ve likely thought about your work-life balance. Here’s how to have a better work-travel balance too.

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One of my favorite parts of being a freelancer is the ability to travel without limits. But, given that us freelancers don’t get the perk of paid-time off, it’s important that we know how to have a good work-travel balance so we can travel without taking a hit to our top line.

Traveling can actually be harder as a freelancer. But with some preparation, you can globe-trot without missing a deadline. Here’s how I manage to travel without a hiccup to my work schedule or weekly income.

Tell clients ahead of time and set expectations

As a freelancer, it’s easy to hop on a plane and go on a trip without telling your clients. Usually, you don’t have to ask for time off — but it’s still a good idea to let clients know you’ll be away. …


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The cost of being a freelancer is high — both financial and emotional. If you live in a big city with high taxes and high stress, the overall cost can be down right frightening.

Freelancers don’t have an employer to provide medical benefits, and there’s no company to match retirement account contributions. Worse, they are responsible for paying the entire 15.3 percent self-employment tax themselves. With so many expenses to consider, freelancers may want to consider leaving cities that have the highest price tags.

If your work is remote, consider leaving a megacity to set yourself, and your business, up for a better future.


“And what do you do for a living?”

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“And what do you do for a living?”

“I’m a freelance digital marketing consultant.”

“Oh… nice…”

Have you ever felt the need to explain to someone that freelance doesn’t mean unemployed?

If you’re a freelancer, odds are you’ve gotten a quiet, awkward response when someone asks what you do for a living.

I’ve experienced this several times. Whether I’m out with friends, at a networking event, or explaining it to my grandma, somehow the word ‘freelance’ seems to give people a brain fart.

Frustrating, although innocent, as it may be, people’s odd reaction to you being a freelancer likely comes from not understanding what freelancers actually do. …


write better social media captions
write better social media captions

Want to write better social media captions that will generate higher engagement on your posts? With every brand fighting for attention these days, it’s important to write captions that capture your audience’s attention.

Above all, captions should:

  • Be short
  • Ask a question
  • Use humor
  • Call out your audience
  • Avoid using too many hashtags

These tips will help you get more clicks on your captions.

Keep them short

Attention spans are evolving and social media users are getting more selective. In order to capture your audience’s attention, write social media captions more concisely.

Get to the point early on and don’t ramble. To write shorter captions, ask yourself, “how can I make the exact same point in fewer words?” Get into the habit of thinking this way every time you write a caption. Take a look at the examples below — they both make the same point, but the second is much shorter and will likely generate a higher CTR. …


Post originally written for Christianlowery.com.

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To hire freelancers, or not to hire freelancers? That’s the question many business owners face in an ever-changing job market.

57% of American workers say they’re interested in a freelance role, and more than 57 million Americans freelanced in 2017. Working remotely has grown in popularity, especially among millennials and Gen Z’ers looking for a more lucrative career. Plus, technology has made it easier for freelancers to connect with companies across the globe, and sites like Upwork.com have bridged the gap.

If you’re a business owner, here is why you should hire freelancers.

Lower Overhead Costs

According to a recent survey conducted by the Bureau of Labor Statistics, employers spend $11.55/hour on employee benefits alone. That’s 31.8% of the total $36.32 hourly employee compensation cost. One of the best reasons to hire freelancers is that you don’t have to provide them with a 401(k), dental benefits, life insurance or paid leave. Even if your business can afford it, there is probably a better use for that $11.55/hour …

About

Christian Lowery

Idea hamster + social media expert + remote work advocate & digital marketer at VMware.

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