When it comes to hashtags, less is more.
Hashtags, love ’em or hate ’em, are a huge part of today’s digital marketing world. We’ve come a long way since the first hashtag made it’s way to Twitter in 2007. But years of overuse have led to hashtag burnout, and brands that#hashtag #every #other #word appear inauthentic and run the risk of annoying their audience.
The secret to using hashtags properly is moderation. You don’t need to reach every corner of the internet in every post.
The more well-balanced your schedule, the more well-balanced you, and your company, will be.
You’ve scheduled meetings with investors, interviews with job candidates and calls with advisors. But did you remember to schedule time to write, reflect and feed your personal life?
Unfortunately, entrepreneurs typically overlook some of the most important time blocks that make a well-balanced schedule. Time for self-development and learning is just as important as the time it takes to keep the business growing.
Behind every successful business is a lot of data, whether it’s a study that supports your elevator pitch or forward-looking trends that back…
Search “WeWork” in Google after ex-CEO Adam Neumann stepped down on September 24, 2019 and you’ll quickly drown in headlines of doom, gloom and financial catastrophe for the co-working real estate behemoth.
WeWork’s future seems pretty bleak. According to Bloomberg, the company struggled from a sobering IPO calamity. Market Insider reported WeWork would run out of money by mid-2020, New York Magazine said the company should never have been a unicorn, and The Sydney Morning Herald thinks WeWork’s implosion is a sobering lesson for all of Silicon Valley.
Did ex-CEO Adam Neumann get greedy? Yes. Did the company expand too…
You’ve likely heard it before… “Content is King.”
Bill Gates originated the phrase in the title of his 1996 essay, Content is King, where he described the Internet as a “marketplace of content.” In his essay, Gates foreshadowed to the very essence of why consistency is so important in digital marketing: “if people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.”
It’s no secret that social media is under attack these days, and some would say rightfully so.
There are a lot of bad things that happen on social media — security breaches, data leaks, adversarial political advertising — but that doesn’t make it a bad place overall. If we want to make social media better for all of us, let’s focus on the good it can do.
One of my favorite parts of being a freelancer is the ability to travel without limits. But, given that us freelancers don’t get the perk of paid-time off, it’s important that we know how to have a good work-travel balance so we can travel without taking a hit to our top line.
Traveling can actually be harder as a freelancer. But with some preparation, you can globe-trot without missing a deadline. Here’s how I manage to travel without a hiccup to my work schedule or weekly income.
As a freelancer, it’s easy to hop on a plane and go on…
The cost of being a freelancer is high — both financial and emotional. If you live in a big city with high taxes and high stress, the overall cost can be down right frightening.
Freelancers don’t have an employer to provide medical benefits, and there’s no company to match retirement account contributions. Worse, they are responsible for paying the entire 15.3 percent self-employment tax themselves. With so many expenses to consider, freelancers may want to consider leaving cities that have the highest price tags.
“And what do you do for a living?”
“I’m a freelance digital marketing consultant.”
If you’re a freelancer, odds are you’ve gotten a quiet, awkward response when someone asks what you do for a living.
I’ve experienced this several times. Whether I’m out with friends, at a networking event, or explaining it to my grandma, somehow the word ‘freelance’ seems to give people a brain fart.
Frustrating, although innocent, as it may be, people’s odd reaction to you being a freelancer likely comes from not understanding what freelancers actually do. …
Want to write better social media captions that will generate higher engagement on your posts? With every brand fighting for attention these days, it’s important to write captions that capture your audience’s attention.
Above all, captions should:
Attention spans are evolving and social media users are getting more selective. In order to capture your audience’s attention, write social media captions more concisely.
Get to the point early on and don’t ramble. To write shorter captions, ask yourself, “how can I make the exact same…
Post originally written for Christianlowery.com.
To hire freelancers, or not to hire freelancers? That’s the question many business owners face in an ever-changing job market.
57% of American workers say they’re interested in a freelance role, and more than 57 million Americans freelanced in 2017. Working remotely has grown in popularity, especially among millennials and Gen Z’ers looking for a more lucrative career. Plus, technology has made it easier for freelancers to connect with companies across the globe, and sites like Upwork.com have bridged the gap.
According to a recent survey conducted by the Bureau of Labor Statistics, employers spend…
Idea hamster + social media expert + remote work advocate & digital marketer at VMware.