Christiana MarouchosOver-The-Top (OTT) Advertising: Complete GuideWhat is OTT advertising? How does it work? Explore everything you need to know about over-the-top advertising with our comprehensive guide.Apr 8, 2022Apr 8, 2022
Christiana MarouchosVertical Targeting 2.0: How to Up Your Programmatic GameStackAdapt provides ways to up your vertical targeting game, to level up your digital marketing strategies.Sep 9, 2020Sep 9, 2020
Christiana Marouchos5 Steps To Executing a Holistic Full-Funnel StrategyHaving a clear understanding of who your target audience is and where they fit within the funnel is key to unlocking how to target them.Sep 9, 2020Sep 9, 2020
Christiana MarouchosMachine Learning and Artificial Intelligence in StackAdaptMachine learning and AI are incredibly powerful because of the speed and scale of data processed. StackAdapt uses both to power their DSP.Sep 9, 2020Sep 9, 2020
Christiana MarouchosYour Guide to Building a Campaign Inventory StrategyStackAdapt has compiled some insights to help you build your digital campaigns.Sep 9, 2020Sep 9, 2020
Christiana MarouchosConnected TV for Healthcare: A Solution in the Digital AgeStackAdapt helps healthcare marketers run successful digital campaigns, keeping in mind the unique challenges and strict nuances that…Apr 14, 2020Apr 14, 2020
Christiana MarouchosWhy Data Orchestration is the Key to Marketing PersonalizationData orchestration in marketing personalization is the combination of data, identity and artificial intelligence.Apr 9, 2020Apr 9, 2020
Christiana MarouchosYour Complete Guide to Over-The-Top (OTT) AdvertisingOver-the-top (OTT) advertising has exploded in popularity as more consumers are shifting their attention away from traditional television…Mar 31, 2020Mar 31, 2020
Christiana MarouchosNative in 2020: Why it’s Still a Driving Force in ProgrammaticNative ads have remained an important element of digital campaigns and StackAdapt explains why you want to include them in your strategy.Feb 26, 2020Feb 26, 2020
Christiana MarouchosIncorporating Programmatic in your B2B Campaign StrategyB2B campaigns need to be approached differently than B2C campaigns and programmatic advertising plays a crucial role.Jan 8, 2020Jan 8, 2020
