The Apple Watch is a silent success

Christian Bay
Jul 28, 2017 · 1 min read

As the wearable market seem to slowly be dying, we’re reading that Apple isn’t having enough success with the watch. Whether this is part of the grand strategy or not, Apple might actually be positioning itself brilliantly.

Right now home assistants are taking off. So many Echo’s and Dot’s have been sold, that Amazon was struggling to meet demand. As of this writing Alexa master over 15.000 skills, showing that a lot of vendors are taking great interest in developing for the platform. Google and Apple both have their own offerings, with Apple’s HomePod shipping in the end of 2017.

The thing with voice interfaces is that they don’t work — until they do.

When we think about the Apple Watch, we might imagine the screen that feels too small, or the distracting notifications, but that’s because we’re looking at it through the wrong lenses. The Apple Watch is not a small iPhone, it’s a wearable Siri. A digital assistant that is constantly within sight and sound.

It just doesn’t feel right to pull out a phone and activate an assistant. It needs to just be there, so why put microphones in every room, when you can carry one on your arm.

Right now the Apple Watch is out there, building its brand, maturing over time in peoples minds. We’re still in the early adopter phase for wearables, and the killer app, Siri, is starting to grow on us.

Christian Bay

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Short musings written on a tablet