Shampoo That Conserves the Rainforest
B the Change

1. I truly enjoyed how thorough this article was in regards to Natura as a company and their endeavors as a whole. I feel that I have a very good understanding of both. One thing that I especially liked was how the author ties every element of Natura, at least the ones covered, to an element of the land and surrounding communities. There is a nice back-and-fourth balance between the company standards and the communities role in their work, which kept the reading organized and allowed me to synthesize the information better. I also found the bit about the villages to be exceptionally interesting. It is nice to see almost the “secrets” of a corporation spelled out for you in writing. Knowing that these executives stayed in the villagers home when they went on inspection trips is humbling to know. It shows that they truly do live out their brand that they put on for the world. Little details like this can make a story so much stronger because it offers a new perspective on an idea that we all assume differently on. I also felt that the company has done a great job, and the reporter on covering it, of identifying where they can use natural resources and when they actually need a larger alternative. It is almost as if they tried absolutely everything before creating large manufacturing plant, in order to cut down on carbon emissions and keep them as biodiversity centric as possible. I feel this was an incredibly well done piece and definitely answered all of my questions and more. If only other companies could adopt this system of manufacturing and productivity. If this is the new direction that companies could go in, then I feel we have a pretty good system to make some serious changes.

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