Very interesting to examine how Google Supports itself through ads and how once that destabilizes it could be over for them.
Similar to you, I examined why Snapchat will fall in 2017 to Instagram, and wrote about it on my page. I make videos of all my content, so be sure to check that out too. Thanks! https://medium.com/@christianedwardsdesign/3-reasons-im-leaving-snapchat-cfc54ef5b44f