Christian FairchildSpotlight ReflectionsMost of the presentations we watched in class were about brand advertising from companies who focused on the individual or consumer — not…Feb 29, 2016Feb 29, 2016
Christian FairchildToyota Gets SentimentalI watched the 3 minute Toyota ad Loving Eyes about their Safety Sense technology, and I will admit I enjoyed it. I’m not much of a Toyota…Feb 23, 2016Feb 23, 2016
Christian FairchildFrank Sinatra Has A Full Life“…he does not feel old, he makes old men feel young, makes them think that if Frank Sinatra can do it, it can be done; not that they could…Feb 16, 2016Feb 16, 2016
Christian FairchildSuper bowl AdsI watched two previous year’s Super bowl ads about cars. One was an Audi video about a boy going to prom, the other was a Chevy ad of a…Feb 9, 2016Feb 9, 2016
Christian FairchildAds: Fact or Fiction?When it comes to brands telling stories in order to sell a product or get their company out there, I think it’s better to tell a true…Feb 2, 2016Feb 2, 2016
Christian FairchildStorytellingWhat do you think counts as “storytelling,” and do you think the term is overused?Jan 26, 2016Jan 26, 2016
Christian FairchildWhat it’s like being a Hero.When I first heard of GoPro, I wasn’t impressed. I simply thought it was some camera company who made a smaller camera. Just the newest…Jan 19, 2016Jan 19, 2016