Partner & Creative Director, Edenspiekermann Berlin. Working in Digital Editorial: Magazines & News. Has a heart for Lean Branding. Ex-Lecturer Design.
And nothing holds our attention better than the unknown. The things that captivate, engross, and entertain us, all have an element of surprise. Our brains can’t get enough of trying to predict what’s next.
A story map is not a mock, it is a guide to make sure everyone is solving the same problem, building the same product and pointing at the same piece of paper while making decisions. Fight the temptation to design the actual UI too soon and steel yourself against the urge to dive h…