How can one escape the commodity trap?

Building the company of tomorrow while escaping commoditisation.

Let’s look at produce, it use to be as long as you had enough produce to supply and a clever marketing message like “farm to table”, or “best quality” messages would ensure your success. But of course things have definitely changed..

The Market

The market has more competitors, the amount you have to spend to gain is more than it used to be. Produce companies invest in countless marketing efforts but yet the majority of produce consumers still make choices based on price. Research has mostly been used to support produce items and has not consistently led to bottom-line results. Phrases like “farm to table” have become ubiquitous that the true meaning has faded from consumers minds.

Changing Consumer Needs

Today’s consumer needs are beyond just the produce quality or a funny marketing campaign, consumers are subscribing to brands that resonate with their identity. They want to contribute to brands and help others join them too. The brand that delivers the best experience and drives brand loyalty will win market share and be demanded by those customers.

You need a company focused on growth and one who truly understands consumers

We help shift thinking when it comes to brand building. Because we know what worked today, won’t necessarily work tomorrow, so we focus on the changing dynamics of people in the market to determine how to best communicate with your customers. Creating solutions with you to better connect with consumers and grow your market share.

You need a company focused on growth and one who truly understands consumers. As social scientists, behaviourists, and innovation strategists we have the right tools for the job.

ESP Collective can help drive growth and brand loyalty. By partnering with us, we’ll work side by side through our innovation process, to create the future of your brand.

Hire Us Services

Here are 4 key focuses in growing out of the commodity trap:

• Find the Pulse
• Rather you are selling grapes or tomatoes, today’s customers must be understood and communicated with in the right way with the right tools.
  We use our expertise in human understanding to find the pulse of today’s consumers and provide a strategic plan for growth.
• Focus on the Experience and Communication
• Brands are now subscribed to and rated on by their experience. Every touchpoint needs to be considered.We focusing on defining your core and building an engaging brand experience to build loyalty and the profits follow.
• Open the Windows
• Creating a Facebook is an initial step, but if you want to truly differentiate you have to open the window to your business.By understanding your core we bring innovative campaigns built alongside you to create collaborative and engaging campaigns.
• Focus on loyalty and growth will follow
• Customers buy what you do and why you do it. Consumers want to subscribe to brands they believe in. If they believe in it they will buy it every time.We help you grow out of the commodity trap by focusing on growth and loyalty.