
I’ve noticed some successful services from recent years are already well ahead of the curve on the tempering experiences of the awesome utility of their products with flourish that render the intelligence instantly more approachable. Citymapper immediately springs to mind. The travel planning app knocked all forerunners out of the park with incredible sophistication of information integration, but interestingly feels much more like a toy than the utilitarian way-finders that preceded it. The beaming smile of the loading screen, the bizarre but carefully considered characters for each c…