The discussion network culture based on the case ‘The other side of the infamous “Auschwitz selfie”’

This essay discusses the theme of network culture. The forum of the networked discourse will be the use of Medium. This paper chooses the theory of ‘Henri Lefebvre’s notion of space’ to analyze the case ‘The other side of the infamous “Auschwitz selfie”’. Network culture represents the tendency of the future sociocultural practice in relations to the influence of human world activities (Burgess & Green, 2013). The research of network culture will be meaningful to identify how to behave and facilitate everyday social-based engagements and relations practices. Firstly, this essay explains the significance of network culture in the 21st century. Secondly, it discusses one popular networking forms of ‘selfie’ and the social significance. Besides, the theory of Henri Lefebvre’s notion of space will be applied into the analysis of selfie and the context of network culture.

Source: Twitter

Network culture has the huge significance in concerning the

Source: Twitter

21st century age. In the digital age, network-based activities should be considered as essential to generate individual living statuses. In Castells (2011), network culture performs based on information technology (IT) driven technologies, to form the extension and diversification of the practical culture. Network culture possesses its own cultural features, product characteristics, the value and the mindset type, while relevant activities can be described as events, publications, online dialogues (Parikka, 2007). For example, individuals can post an online practice through Youtube network to run personal life profiles; network engagements generate huge amounts of worldwide’s information in the efficient and effective manner; while network involvements share experiences to improve the quality of living needs; besides, network activities shape awareness and cognition through intercultural interactions (Burgess & Green, 2013). It is obvious that network culture contains various kinds of strengths for practices in the 21st digital age. However, network culture concerns more about the creation of spiritual and active results to shape and form the value and social psychologies (Castells, 2011). Moreover, themes of network culture can be diversified of involving economic, political, entertainment, educational, scientific, foreign relations, etc (Castells, 2011). In Burgess and Green (2013), network culture concentrates practical lives, which relies on digital platforms to illustrate contemporary behavioral approaches. Hence, network culture should be considered as an important concept of the 21st century.

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Source: Youtube

‘The other side of the infamous “Auschwitz selfie”’ of Dewey (2014) is a case related to the network phenomenon of selfie. Maniou and Veglis (2016) explain the popularity that selfie activities always should be considered as the important Internet behavior. In Shah and Tewari (2016), selfie is the specific aesthetic view to express and communicate. Selfie belongs to the post-civilization of the structuralism, which promotes the equality of identities to guarantee the society democracy. Maniou and Veglis (2016) point out that females represent for the large proportion of the selfie culture, while selfie activities have been rampant. If a selfie would be opened in social activities, comments could be mixed (Jerslev & Mortensen, 2016). In this case, “Auschwitz selfie” was the self-documentation for the emotional release for the memorian of the father of the young woman, Breanna. Not only that the selfie displays the status of that day, the behind of the selfie needs more thoughts.


In an in-depth discussion, the theory of ‘Henri Lefebvre’s notion of space’ will be applied. discusses that the production of the space is the respect of differences and practical requirements. Henri Lefebvre emphasizes the inclusive attribution of space to respect differences and practical requirements (Merrifield, 2006). Capitalist spatial theory specially pays attention to the value exchange with conceptions, such as homogeneity, abstraction and alienation (Boyd, 2012). The implication is that the identity in the capitalist context will be restricted. Henri Lefebvre illustrates the communist and sharing significance related to the production of space, which care mostly about practical needs inside the human society (Aronowitz, 2015). The long-lasting value of space should be displayed in relations to whether individuals of the space will be developed comprehensively (Aronowitz, 2015). A space includes varied social relations, therefore, the effective space should treat diverse social relations well (Boyd, 2012). However, Merrifield (2006) argues that the space development needs the maintenance, which requires that humans should be able to appropriately manage themselves. In linking to the concept of network culture and the case of “Auschwitz selfie”, space is the virtual world through digital or high-tech based involvements.

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Selfie can be described as the generation for the space creation of individual profiles (Senft & Baym, 2015). In other words, selfie embodies personal preferences, characteristics and symbols, to support the communication, interaction or the relationship development. As network culture activities eliminate geographical and cultural boundaries, different comments can be generated to lead to mixed opinions against a selfie. Details of the “Auschwitz selfie” is the case, such as ‘dozens and dozens of threats and defenses and angry replies’. In the view of Henri Lefebvre, the communist-oriented concept of space needs to be inclusive and positive (Merrifield, 2006). “Auschwitz selfie” may be considered as the honest online disclosure for the self mood illustration. Although mixed views were gained, the hero of the event will form the new perception for the purpose of the continuous development. In the social perspective, the phenomenon of selfie may better promote the comprehensive development of the personality in the network era.

In conclusion, the role of network culture will be beneficial to promote people development. Network culture has the huge significance in the 21st century age. ‘The other side of the infamous “Auschwitz selfie”’ relates to the network phenomenon of selfie. In fact, selfie is a popular and important network-based society behavior. Henri Lefebvre’s notion of space emphasizes that space should respect differences and practical requirements of humans. Selfie promotes network culture practices and it benefits development of individuals.


Aronowitz, S 2015, Henri Lefebvre: The ignored philosopher and social theorist. In Against Orthodoxy (pp. 73–91), Palgrave Macmillan US, London.

Burgess, J & Green, J 2013, YouTube: Online video and participatory culture, John Wiley & Sons, New York.

Castells, M 2011, The rise of the network society: The information age: Economy, society, and culture (Vol. 1), John Wiley & Sons, New York.

Jerslev, A & Mortensen, M 2016, ‘What is the self in the celebrity selfie? Celebrification, phatic communication and performativity’, Celebrity Studies, vol. 7, no. 2, pp. 249–263.

Maniou, AT & Veglis, A 2016, ‘’Selfie Journalism’: Current Practices in Digital Media’, Studies in Media and Communication, vol. 4, no. 1, pp. 111–118.

Merrifield, A 2006, “Space”in Henri Lefebvre: A Critical Introduction_, Routledge. Pp 99–120, New York.

Parikka, J 2007, ‘Contagion and repetition: on the viral logic of network culture. Ephemera’, Theory and Politics in Organisation, vol. 7, no. 2, pp. 287–308.

Senft, TM & Baym, NK 2015, ‘Selfies introduction~ What does the selfie say? Investigating a global phenomenon’, International Journal of Communication, vol. 9, pp. 19.

Shah, R & Tewari, R 2016, ‘Demystifying ‘selfie’: a rampant social media activity’, Behaviour & Information Technology, vol. 35, no. 10, pp. 864–871.

Boyd, d 2012,“Super Publics.”, viewed 28 September 2016, from <>.

Dewey, C 2014, The other side of the infamous “Auschwitz selfie”, viewed 28 September 2016, from <>.

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