Christina DedrickinKlaviyo EngineeringKeeping up with traditions during remote workHow our weekly VCR movie night went remote.Mar 30, 2020Mar 30, 2020
Christina DedrickinKlaviyo EngineeringChecking the math on personalized send timeLast month, we wrote an article arguing that an A/B test was the best way to find the optimal send time for a group of customers. We said…Sep 25, 2019Sep 25, 2019
Christina DedrickinKlaviyo EngineeringWhy does Klaviyo’s Smart Send Time optimize for open rates?Klaviyo is about making your business grow. We like to measure everything by revenue. But for Smart Send Time, we measure open rate. Why?Sep 18, 2019Sep 18, 2019
Christina DedrickinKlaviyo EngineeringSmart Send Time: How our data science team developed our automated send time optimization featureThe description of our research process and how we developed a feature to optimize send time.Aug 16, 20192Aug 16, 20192