5 Golden Marketing Tips for Ruling Instagram

Christina Arenas
Sep 3, 2018 · 2 min read

Instagram has shown exponential growth after being purchased by Facebook in 2012 for $1 billion. It is a platform where many businesses feature and advertise their brand to consumers across the world. With the overwhelming amount of business profiles on Instagram, marketers are having difficulty with standing out to their prospective customers.

According to this article written by Phil Butler, there are five steps that businesses should follow in order to improve their presence on Instagram. Since there are many companies with similar products, how they run their Instagram pages will potentially determine the success of their brand. The steps to ruling Instagram as a marketer is to: establish your content strategy, build a beautiful story, create discussions, utilize influencers, and make buying easy.

While reading the article I noticed that these steps are easy to follow but the execution is key. Followers will continue to follow the brand if their visuals are appealing and make the consumers want the product for themselves. From the reading, businesses should have beautiful posts that attract people. Companies should also utilize shopping tags for their products within their posts. This makes it easier for a customer to view what they want to buy.

I believe that this article should be read by up-and-coming companies who are just starting to build their brand on Instagram. It is hard to stand out and be unique when there are other businesses with a similar brand. Every successful business has to start somewhere on social media; if they know the basic rules for ruling Instagram; then they have a better chance for branding to a mass of consumers around the world.

Find the article on SocialMediaToday: https://www.socialmediatoday.com/news/5-golden-marketing-tips-for-ruling-instagram/530399/

Christina Arenas

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