French Fries, Prostate Exams, and UX Research
David Al-Ibrahim
84

The way I think about this, for what it’s worth, is that if you want to learn to tell stories, then work on listening for stories. Once you can spot stories-in-progress, you can try to change their plots.

This is risky because you’re messing with someone else’s narrative, and sometimes you will get it wrong. (The affected person will, hopefully, let you know if so.) Sometimes you will get it right, but your changes will be too minor to be noticed or judged, and you won’t get the feedback you need.

Every once in a while, you will get it right and achieve your mission — impact, money, recognition, whatever. The idea is that “getting it right” happens more often, over time, but even that takes time, and I have yet to find a shortcut for the entire process.