Weekly discovery #2. Book Calendar

This calendar brings up all sorts of questions for me: what impact does thinking about a book have on a person’s day? Does making authors more prominent encourage more reading? More writing?

If your mission were no less than cultural change, making authors idols like professional athletes, would this author-ish calendar — the first thing its owner looks at each day — be a reasonable way to start?

What were the goals of this calendar’s designers, anyway?