Christina DeidesheimerStop Worrying About the Competition; Focus on Your Value PropositionIn healthcare marketing and business development, it’s easy to fall into reactionary mode with regard to competition. It can become a game…Feb 23, 2020Feb 23, 2020
Christina DeidesheimerJudee, the Fairy GodmotherThis is the greatest risk that any of us will take. To be seen as we truly are. -Fairy Godmother (Cinderella, movie)Jul 15, 2019Jul 15, 2019
Christina DeidesheimerFind Calm in the StitchI had wanted to make dolls for years but never knew where to start, it seemed so daunting. I took the plunge in 2018 when I checked out…Jun 22, 2019Jun 22, 2019
Christina DeidesheimerIt’s a Dog’s LifeI’ll always be a dog person. I’m the one on Facebook posting the adorable puppy photos, the tear-jerking dog rescue stories, the funny…May 19, 2019May 19, 2019
Christina DeidesheimerRecharge with a Random Day AwayI’m snuggled under my favorite cozy blanket on the chaise in my sunroom. It’s a cloudy day but I’m enjoying the natural light that pours…May 5, 2019May 5, 2019
Christina DeidesheimerJournal Gen X: For the Love of ReadingI can’t imagine a life without daily reading. From the time I was a child, winning reading contests in Mrs. Fletcher’s third grade class…Apr 12, 2019Apr 12, 2019
Christina DeidesheimerThe Healthcare Marketing Team as Strategy PartnersThere is a common scenario playing out in many healthcare systems right now: initiatives abound, staffing is tight, and silos remain. For…Mar 25, 20191Mar 25, 20191
Christina DeidesheimerJournal Gen X: The Fine Art of PerfectionismI have never been a particularly patient person. I’ve been known to fast-forward to the end of a movie or read the last page of a book…Feb 27, 2019Feb 27, 2019
Christina DeidesheimerJournal Gen X: Thelma & the Power of ConnectionWhen I was a child, I spent a lot of time with relatives. I had many cousins, aunts, uncles, and grandparents. My parents would spend…Feb 27, 2019Feb 27, 2019
Christina DeidesheimerDear Leader: Seven Steps to Help You Get Where You’re GoingIn my last article, I talked about why it’s important to know where you want your career to go and offered some advice on how to get to…Feb 25, 2019Feb 25, 2019
