Influencer Marketing is a marketing technique that uses social media influencers to promote or advertise a product. It is marketing through the use of the influencer’s credibility and authority, rather than by using traditional advertisement.

The goal of Influencer Marketing is to expand the reach of a campaign while also increasing engagement rates.

There are three types of influencers: micro, macro, and mega. A micro-influencer has up to 10,000 followers on social media channels whereas macro-influencers typically have several hundred thousand followers. …


Marketing a SaaS business is different than marketing other products and services. The key to success is the quality of your strategy — are you going to let the software do all the work, or will you be involved in the process?

Here are three tips for marketing your SaaS business effectively:

1) Create a Buyer Persona

A buyer persona is the representation of a customer. For example, if your company sells accounting software, you might have multiple buyer personas: one for a small business owner and another for an accountant. …


Technology is Changing the Face of Marketing

Marketing and technology have changed the world during the past century. Marketing has been instrumental in creating a global marketplace, and technology has done nothing less than changing the world.

In the past few years, we have seen a growth in the number of consumers who are using e-commerce platforms like Amazon and Flipkart instead of going to physical stores for their purchases. With technology like smartphones that can be used for online shopping, marketing has become more about driving sales instead of just attracting customers.

What You Can Do to Get Started with Marketing & Technology

Marketing has changed the world in many ways. It is how we communicate, how…


Marketing is the lifeblood of any successful business. Whether it is a startup or an established company, marketing is a key component that will determine the success or failure of the company.

The startup marketing strategy is not about a one-size-fits-all approach. Rather, it’s about tailoring the marketing efforts to fit the needs of your startup.

Demand Generation is a marketing approach that helps startups generate demand for their products. Demand gen focuses on inbound techniques, like content marketing, email marketing, social media management, and SEO. While traditional outbound techniques focus more on advertising, displays, banner ads, and public relations.


Prior to our Cryo Energy based Eco-System, there hasn’t been a single platform that simultaneously provides zero local emissions for transportation while also providing low upfront cost and low operating cost but still providing the all important convenience of 5 minute quick refueling. Since our primary material is unlimited (remember, it’s just air!), we can scale our technology infinity without any resource limitations.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Mark Cann.

Mark is the CEO / co-CTO for CryomatiKs Inc., a…


We need to change the medical education system to reward thoroughness, logical competence, analytical skills, physical exam skills, and procedural skills — and not reward the memorization of disconnected facts. If we can change the premise of medical education to teaching the key skills and how to use information, we will advance medicine.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Dr. Art Papier.

Dr. Papier is the co-founder of VisualDx and Chief Executive Officer. A thought leader in health information technology, Dr. Papier maintains the overall vision for the VisualDx…


As individuals, it’s important we advocate for change in the healthcare system, especially in the areas of increased patient participation, primary, preventive and community-based care, and more rational approaches to funding, such as value-based care models. These should not be partisan political issues; rather, they should be expressions of the output from many years of extensive research into the U.S. health system — what works and what doesn’t.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Dr. Chris Hobson, Chief Medical Officer at Orion Health. Dr. …


Before reaching any conclusions about the relative quality of the U.S. healthcare system, it is important to understand the criteria being applied to reach those conclusions. Based on my own limited view, the problems with the U.S. health care system are (a) a failure to focus on preventive care; (b) a failure to ensure access to quality health care in certain urban and rural areas; and a failure to enact tax policy that would address the financial repercussions of catastrophic illness.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Jeff Robbins…


Healthcare, in general, is a very complex topic. It must take into account the commitment of the individual. It is the individual who must establish their particular health care existence. I believe healthcare is a privilege and not a right. Starting with nutrition, exercise, not smoking, and minimal alcohol intake. No one under any circumstances should be using illegal or street drugs. This must be learned from childhood.

As a part of our series about the future of healthcare I had the pleasure of interviewing renowned Board Certified Plastic Surgeon Dr. Thomas Trevisani.

Dr. Thomas Trevisani, often referred to as…


Transparency is the number one issue that can improve healthcare. Virtually no one knows how much healthcare costs and what they are going to pay. We are trying to tackle this with several solutions such as a real-time benefit check at point-of-care.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Steve Silvestro. Steve is Chief Commercial Officer at OptimizeRx, where he leads enterprise-level product adoption of the direct-to-patient and direct-to-provider digital health platform, supporting treatment adherence to achieve positive patient outcomes. Prior to OptimizeRx, Steve was driving change in the healthcare…

Christina D. Warner

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store