christina motley
CMO For Hire Services. Agency Partner. Award-Winning Content Developer. Published Author. Creative Chef. Cool Mom.
Are Marketing Technologies Fragmented?
An On-going Debate with New Research from Forrester Consultingby Christina Motley There’s been an on-going debate about whether or not marketing technologies are fragmented in today’s digital world. In their latest research, Forrester Consulting and Oubit discuss the successful implementation of a digital marketing technologies across organizational functions and business departments. I was asked this question recently and without hesitation said absolutely yes, although others may disagree.christina motley3 min read