See more
It takes less than 0.05 seconds for users to form an opinion about your website, app or any other digital product that determines whether they’ll stay or leave.
Observe what people do, not what they sayWhen talking to users, it’s important to keep this in mind: they always say one thing but do it dif…
…freedom. Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.