What Starbucks Gets that Architects Don’t

The round tables at Starbucks were the result of asking the question how do we want people to feel before considering what do we want them to do.

Form follows feeling.

Starbucks interviewed hundreds of coffee drinkers before determining that round tables would be the best solution for people.

No wonder architecture has become a niche vocation. You don’t connect with people any more.

Read Part Two



Building the future of education: CEO @everydae. Inventor of the electric bike @CPHWheel. Writing about #tech #cities #startups and #gamechangers

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