Christine Schmidt RyderLife Lessons from Millennials (no, really).Millennials get a bad rap. It seems like every day I see an article or blog post in my feed about how they’re destroying retail and the…Jun 16, 2017Jun 16, 2017
Christine Schmidt RyderAttention Strategies for ChallengersI have a strong feeling that things in the ad world are about to get ridiculous-er. And as much as I hate when it is right, my gut just…May 16, 2017May 16, 2017
Christine Schmidt RyderPurpose-first Marketing Will Save UsOnce again, digital advertising is suffering from a confidence crisis. Marc Pritchard’s shot heard ‘round the world was, “Time is up. We…May 16, 2017May 16, 2017
Christine Schmidt RyderIt’s a Wonderful AdThe democratization of content publishing has given us more video ads than we know what to do with. Brands have always repurposed their TV…May 16, 2017May 16, 2017