Nov 13, 2018Cyber Monday TipsWe are officially 13 days away until Cyber Monday! Yikes! Cyber Monday is fast becoming one of the year’s top shopping days for online retailers. What is your plan? Have you thought of a special promotion? 15% off? 35% off? BOGO (Buy One Get One Free)? GWP (Gift with Purchase)? …Retail2 min read
Nov 12, 2018Are You Running a Business?I give a handful of complimentary discovery sessions each month and sometimes I end up talking to designers who have a hobby and they want to turn it into a business. {If you are interested in scheduling a complimentary call, click here to schedule.} Here are my top tips how…Social Media2 min read
Nov 12, 2018Production DelaysThis is a topic I hate to talk about. Delays. We all have them especially when we are working on a new line. Or if you are working with a new factory. Or trying a complicated new design. As much as I try to avoid not having them, they always…Startup2 min read
Nov 11, 2018Why Cold Calling Doesn’t Work(Fashion Buyers Rarely Pick Up the Phone) Each month I make myself available to new designers to do discovery sessions and we go over where they are in their business and what is working and what isn’t. { If interested in a complimentary 30-minute Discovery Call, click here to schedule.} …Sales3 min read
Nov 11, 2018Why Collaboration is Good for Your Fashion BusinessWhen doing fashion trade shows I encountered many great vendors who were my neighbors during the shows. Often these neighbors would become good friends as we would see one another several times a year as we did the trade show circuit. When doing the shows it is common to ‘compare…Marketing2 min read