Christine Zhu – Medium

Christine Zhu

Published in
Product Coalition

A simple system for PMs to talk to users in B2B SaaS

Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain…

Aug 15, 2020

A simple system for PMs to talk to users in B2B SaaS

Aug 15, 2020

Published in
Product Coalition

What Makes Product Feel Alive

The best products of the moment enjoy a cult following. The technical term may be product market fit, but the real magic is product…

Jun 8, 2020

What Makes Product Feel Alive

Jun 8, 2020

Published in
Product Coalition

How to declutter product portfolios with modular productization

When Steve Jobs returned to Apple in 1997, Apple was bleeding money and sales was plummeting. There were many product lines and different…

Aug 27, 2019

How to declutter product portfolios with modular productization

Aug 27, 2019

Published in
Agile Insider

How to Use Psychographic Segmentation to Win Early Adopters

May 13, 2019

How to Use Psychographic Segmentation to Win Early Adopters

May 13, 2019

Microbudget Your Way to More Home Runs - the Blumhouse way

If you like horror movies, you’ve probably seen some of Blumhouse productions’ work: Get Out, Split, Whiplash, just to name a few.

Mar 16, 2019

Microbudget Your Way to More Home Runs - the Blumhouse way

Mar 16, 2019

Published in
UX Collective

The rubber band theory of customer delight

This is a story of self disruption and customer delight.

Feb 6, 2019

The rubber band theory of customer delight

Feb 6, 2019

How Mental Accounting Guides Willingness To Pay For Consumer Health Products

The field of behavioural economics has been rising in influence across many industries, including health care. Rightfully so, as…

Jan 27, 2019

How Mental Accounting Guides Willingness To Pay For Consumer Health Products

Jan 27, 2019

A Practical Resource Catalog for PMs to Feed Product Sensibility

There’s a notion that product sensibility or intuition is an intangible, binary quality. I think that’s half true. And whether one is born…

Jan 13, 2019

A Practical Resource Catalog for PMs to Feed Product Sensibility

Jan 13, 2019

3 Transformative Industries of 2018: Health Tech, Wellness, Retail

How health tech, wellness, and retail change the way we manage our health, better our lifestyle, and…

Dec 15, 2018

3 Transformative Industries of 2018: Health Tech, Wellness, Retail

Dec 15, 2018

How Direct-To-Consumer brands are winning consumers from industry incumbents

More and more consumers find themselves reaching for niche brands for almost every product category in their daily lives. What happened? It…

Sep 6, 2018

How Direct-To-Consumer brands are winning consumers from industry incumbents

Sep 6, 2018

Christine Zhu

Christine Zhu

I write about the craft of product mgmt, B2B SaaS, DTC brands, and consumer behavior. More at: https://christinezhu.substack.com/

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams