Picture this: you’re a marketer tasked with promoting a product you can’t name or describe. It’s like trying to sell a secret. How do you create a buzz and build trust without giving anything away? In this article, I’ll attempt to unravel this enigmatic question. This seemingly impossible task demands…

I’ve always been an athlete (at least since I started at age 5), but genetic luck, good health, and a lazy attitude towards self-care allowed me to coast well into my 40’s. In recent years I worked professionally with a concierge medical practice analyzing health data, scientific studies, and thought…