Christopher MusicoDo I really need to start a Snapchat page for my business?There are hundreds, if not thousands, of social media networks available today billions of people around the world use for communication…Aug 2, 2016Aug 2, 2016
Christopher Musico5 steps to create personalized marketing campaigns that make senseThe goal of any campaign is to deliver the right information to the right person at the right time. (No kidding, right?) Technology is…Jul 26, 2016Jul 26, 2016
Christopher Musico5 tips to create an editorial calendar that actually worksLast week, I shared three reasons why you should create an editorial calendar — establishing a strategy, meeting your goals, and fostering…Jul 18, 2016Jul 18, 2016
Christopher Musico3 reasons why you need to use an editorial calendar for content marketingEditorial calendars aren’t just for newsrooms anymore. More companies across every industry are urging their marketing and communications…Jul 12, 2016Jul 12, 2016
Christopher Musico3 ways to make face-to-face connections work for you in today’s information ageIt’s no secret we live in a highly sophisticated world, technologically speaking, today. We are in the midst of a communication revolution…Jul 5, 2016Jul 5, 2016
Christopher MusicoWhy did we ever think online banner advertising was the panacea to sales pipeline?According to an old adage about the effectiveness of ads, “Half the money I spend on advertising is wasted; the trouble is I don’t know…Jun 30, 2016Jun 30, 2016
Christopher MusicoHow to make the ‘Rule of Three’ work for your communications plan“To tell the truth, whole truth, and nothing but the truth.”Jun 30, 2016Jun 30, 2016
Christopher MusicoHow to make your marketing metrics countThere was a great article in Advertising Age recently about the conundrum many marketers face reporting metrics to the business.Jun 30, 2016Jun 30, 2016
Christopher MusicoThree things I learned about paying for college #StudentDebtI vividly remember the day I decided to go to Seton Hall University, located in South Orange, NJ.Jun 30, 2016Jun 30, 2016
